Unbeknown to most, today is Organic Feminine Hygiene Day. We had a little chat with Aimee Marks, the leading lady behind the certified organic brand TOM Organic.
For those who are unfamiliar about Organic Feminine Hygiene Day, could you explain what it is about?
As women concerned about our health and the health of the planet, we often read the ingredients on our skincare and food products, and yet we don’t stop to think about what we’re putting in one of the most sensitive, absorbent parts of our bodies! Organic Lady Garden Day is all about raising awareness of the benefits of choosing organic feminine hygiene products and empowering them to live a life uncompromised.
What is the importance of wearing/inserting organic sanitary items? Why should women be concerned about this?
Most conventional tampons are made from a blend of conventional cotton and processed synthetics like rayon and polyethylene. Conventional cotton is one of the most heavily pesticide sprayed crops on the planet. Combine this with the fact that the average woman uses over 12,000 tampons and pads in a lifetime, in one of the most absorbent parts of their bodies and you’ve got 12,000 reasons why a certified organic, chemical free option is a must!
TOM products are made using the purest organic cotton on earth, breathable, comfortable and hypoallergenic, all products are free from chemicals, bleaches and genetically modified material, making them better for your body and better for the earth.
So many women who make the switch to using our products write in to us to share their excitement at the benefits they’ve noticed. One of the most frequent comments people make is that they no longer have any irritation. They’ve suffered silently for years not realising that the synthetic ingredients in their previous product were the cause of the irritation!
How can women educate themselves on such matters?
Women can start by reading the ingredients list on all feminine hygiene products they buy to make sure there are no synthetics, bleaches or chemicals. We also encourage women to spread the word! Pads and tampons are not something we tend to talk about but when the choices we make have such a big impact on our health we should be spreading the word and educating all the wonderful women in our lives on the benefits of organic so that they never have to compromise the wellbeing of their bodies or the planet.
With so many other offerings on the market, how do you make your products stand out?
Our aim is to pioneer a range of pure, beautiful products that empower women to live a healthier, more fulfilled life. This holistic approach has enabled us to forge really strong connections with a growing community of women who share our passion for improving health and wellness.
Buying tampons isn’t the most exciting purchase you’re going to make in a month but we want women to feel good about their purchase. Our packaging features beautiful designs by leading Australian Fashion Illustrator Sarah Carter Jenkins and the unique slim line shape of our tampon pack ensures they can discreetly slide into even the most slender handbag. So they’re buying a product that looks good as well as being good for them.
What do your customers love most about your brand?
Our customers love the genuine philosophy behind our brand and the fact that we are pioneering products that improve their health as well as the health of the environment.