Today we welcome My-Linh Dang, creator of bespoke active wear mylo-dee to Beauty and Lace. My-Linh has kindly given up her time to answer my many burning questions and we have a glorious giveaway for you too, read on below to find out more.
What inspired you to create mylo-dee?
The idea for customized active wear that can be designed online – by the wearer – actually morphed over time, but my main inspiration came from two things. Firstly, from observing a class separation in my gym classes – with the skinny girls in their little shorts and tight tops always at the front of the class, and the other girls in their grungy black sweats and grey tees almost hiding at the back of the class. We are all so busy these days – tackling it out in corporate jobs, juggling parenting and whatnot – I think all women should be proud of the fact that they are able to make any time to exercise, to move and to look after their bodies.
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Secondly, it was borne out of pure need. I have lots of difficulty finding active wear pieces for myself that fit and flatter my petite frame. When I do find something that I like, there are lots of other girls wearing the same thing. It got me thinking: women loathe turning up somewhere to find someone wearing the identical outfit – yet, why do we put up with it when it comes to active wear?
So I wanted to create something that would excite me to wear, and which would motivate me to get out and move my butt – and hopefully do the same for other women too.
What was the initial response when you first came out with a bespoke range?
The first response I usually get when someone hears about the mylo-dee concept is along the lines of “yes! Do you have something that doesn’t … [hug me here; is too short there; too revealing elsewhere; that’s not black]”. Women just love the online designer app and that they can create garments that flatter their shape and choose their own colour combinations. I think it really speaks to how sophisticated women are these days when it comes to clothes and fashion, and I find it really exciting that mylo-dee can contribute to that in active wear. We’ve also had a really positive response to the online styling room where we provide advice on the types of silhouettes and garment features that suit each body shape, as well as suggestions on which mylo-dee styles will suit their body shape. It’s great to see that women are focussing on the most important aspect of dressing: and that is shape, not size!
What materials do you use and what benefits do they offer?
All of our jerseys are imported fromFrance. They’re “technical” fabrics, which mean they are designed specifically for sportswear with features such as four-way stretch (in other words, super stretchy to move when you move), quick-dry, UV protection and anti-bacterial qualities (so you can wear it after a work-out without the associated pong!). But the main thing – and the thing that our customers always comment on – is how beautiful the fabric feels against your skin. Some of the fabric is so luscious; you’d never guess it was “sports” fabric, so you could even wear the garments when you’re not exercising. I have a few pieces that I mix and match with my “every day” outfits when I’m not exercising.
What type of exercise can you be seen doing most often?
I love body pump and I swear by reformer pilates for toning up all those difficult places. Every other morning, you’ll find me jogging because I’m training for my first half marathon this year (mind you, I’ve been wanting to do a marathon every year for the last 2 or 3 years!).
Do you believe social media (facebook, twitter, ect…) have helped to develop and promote your brand?
mylo-dee soft launched at the end of 2012, so we’re very young and still experimenting with social media. We’re on Facebook, Twitter and Pinterest at the moment. Facebook has been really great for promoting the brand organically through friends, and friends of friends. Twitter has been fantastic for connecting with a broader audience, and I believe this is where Beauty & Lace discovered mylo-dee. We’re also seeing a lot of traffic referred to the mylo-dee website from Pinterest. The great thing about all of these is that, you just never know who will stumble upon the brand.
Why do you think fashion is an important aspect of active wear?
You know that excitement you feel when you’ve purchased a beautiful dress or funky outfit, and you want to go out – just to wear the outfit? Well, wouldn’t it be great if we felt that way about active wear? Imagine having something that you’ve designed yourself, that you’re proud to wear, that you want to wear – so much so that you actually get off your butt and head out for a run, walk, dance, yoga – just to wear it! With mylo-dee, you can also share your designs with family and friends – making it a real interactive creative process. So, for example, sports teams can design their uniforms socially, or you can get together with your friends to design matching tops for team entries to fun runs and competitions… It just makes the entire process more social and fun. I think if we are excited about our exercise clothes, we’re more likely to get up and move.
What are your favourite designs you choose for yourself?
That’s like asking a mother to choose her favourite child! Well, I’m a petite pear, so my Licorice Dreams and Trolley Racing get the most wear because the curved lines around the bust create the illusion of curves just where I need it. You’ll also find me jogging in Guava Juice with the slit back, and a V-necked Love Tuesdays layered over a colourful sports bra.
If you could design any item of active wear for anyone, who would it be for?
Cate Blanchett. She makes glamour look so effortless that it’s easy to forget how amazing she is at her job and the fact that she is a mum and a wife. A true super woman – like so many other women that cross our paths every day.
What makes you happy?
Good, clean food and slow barefoot running on the beach.
Thank you My-Linh for your time and good luck in your marathon!
mylo-dee and Beauty and Lace are giving you the chance to win your own mylo-dee design! All you need to do is leave a comment below describing your dream work-out outfit. Good luck!
Competition closes 21/02/13 midnight AEST. You must be subscribed to the Beauty and Lace newsletter OR a Facebook fan to enter. Make sure you use a valid email address so we can contact you if you are a lucky winner
Terms and conditions
– All decisions are final and no correspondence will be entered into.
– Competition is a game of skill. Chance plays no part in determining the winner.
– One entry and 3 bonus entries per person.
– Prize not negotiable, and cannot be exchanged or taken as cash.
– Competition open to Australian residents only
– Entries are only valid if all required fields have been entered. No responsibility accepted for lost, late or misdirected entries.
– All entries become the property of Beauty and Lace. Your details will not be given or sold to any third parties unless required for claiming of the prize.
– We reserve the right to make changes to the prize and competition if required.
– Winners will be notified by email.